POP PowderGel Eye Shadow
An eye shadow that is available in 18 bold shades and three finishes—matte, shimmer, and sparkle.
This comfortable, easy-to-blend shadow delivers waterproof and crease-resistant colour for long-lasting lid looks. Influenced by the vibrant colours found in Japanese graphic art, anime and manga, these universally flattering shadows work across all skin tones and never look washed out. To achieve an entirely new texture that performs like a powder with the intensity of a pigment and the staying power of a gel, SHISEIDO Makeup used Hybrid Powder-Gel Technology. This innovation lends this unique eye shadow a strong-yet-elastic structure that also functions as a protective moisture barrier. Housed in an ultra-slim compact with a mirror and a magnetic closure, the weightless formula is infused with spherical silica (for a silky feel and a friction-free application), film-forming gel polymers (for a flexible texture that provides enhanced wear), wakame extract (an antioxidant-rich Japanese sea algae that protects and smooths), and a high percentage of pigments and pearls (for saturated colour and supreme radiance).